Monkey Project
Creative Direction
2023
Daphne Leather Co
Daphne is a Italian brand that embodies the perfect fusion of elegance and quality. Each product is meticulously crafted using premium leather, designed to meet the highest standards of aesthetics and durability. The creative work developed for the brand ensures that every design element aligns seamlessly with brand identity, reflecting its core values and positioning in the market.
- Brand INSTAGRAM
- YEAR 2023
- CATEGORY BRANDING
- LIVE PROJECT VISIT SITE
INFORMING
Decision-Making in Branding: Research provides valuable data and evidence to guide branding decisions. It enables designers and strategists to make informed choices about visual identity, color palettes, typography, messaging, and other brand elements. By aligning creative decisions with research-driven insights, brands can achieve a stronger, more cohesive identity that resonates with their audience, enhances recognition, and delivers a clear, impactful message.
DESIGN
The Daphne logo reflects the brand's core values through a modern and sophisticated language. The central leaf motif symbolizes the brand's commitment to aesthetics and sustainability, while details inspired by leather texture emphasize quality. Elements inspired by the shield form highlight reliability and durability.
From business cards to letterheads, every detail is crafted with a focus on consistency and aesthetics. Poster and bag designs emphasize Gruppo Daphne's dedication to sustainability and its leadership in producing high-quality suede.
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