Monkey Project
Creative Direction
2023
FITCHEF
FitChef is a pioneering brand that simplifies healthy and balanced nutrition by offering personalized diet meal services.
- Brand INSTAGRAM
- YEAR 2024
- CATEGORY BRAND MANAGEMENT
- DIRECTION ProductIon, CollaboratIon, marketIng
- LIVE PROJECT VISIT SITE
As part of the communication consultancy, a consistent narrative was crafted in alignment with the brand’s core values and target audience. The art direction focused on a modern, healthy, and inviting visual aesthetic.
Collaborations and marketing efforts were strategically planned to expand the brand’s reach and connect with the right audience. In this context, FitChef collaborated with MACfit, establishing a strong communication network that reinforced its premium lifestyle positioning. Micro-influencers seamlessly integrated the brand’s products into their daily routines, generating authentic and effective visibility. Meanwhile, joint projects with MACfit highlighted FitChef’s dynamic and health-focused identity, enabling the brand to engage with a wider audience.
Collaborations and marketing efforts were strategically planned to expand the brand’s reach and connect with the right audience. In this context, FitChef collaborated with MACfit, establishing a strong communication network that reinforced its premium lifestyle positioning. Micro-influencers seamlessly integrated the brand’s products into their daily routines, generating authentic and effective visibility. Meanwhile, joint projects with MACfit highlighted FitChef’s dynamic and health-focused identity, enabling the brand to engage with a wider audience.
CONCEPT
From business cards to letterheads, each detail prioritizes consistency and aesthetics. With our minimalist poster and bag designs, we underscore Gruppo Daphne's dedication to sustainability and its leadership in producing high-quality suede. The 'Eco-Friendly' poster communicates the brand's environmentally conscious production philosophy in a simple manner, while the bag design, marked with 'World's Finest Suede,' boldly showcases its commitment to quality. In both designs, we maintained Daphne's clean and modern identity, focusing on delivering the brand's message effectively.
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